Most work at Oyster is research-based. Every week we read a number of publications from around the world; research papers, government and commercial reports, facts and findings, speciality magazines and interviews. This builds a knowledge base for our assignments. Based on this knowledge, with the specific challenge of the client in focus, we conduct further research, specific interviews and analysis, draw conclusions and find insights. The tupes of reports we produce are:

INSIGHT Reports

We produce insight reports based on trends, markets, products and services, target groups or industries. The reports are used as basis for strategic decision-making. Our clients are commercial corporations, government, agencies and investors. A few examples are:

• Insights on the next 20 years of urban development
• Insights on the future of gesture-based technology
• Insights on current and future market for digital signage
• Insights on innovations within the food industry
• Insights on disruptions and behaviourial changes in the real estate market

MARKET VERIFICATION Reports

We verify the market for innovations and innovative business. Our clients are early-stage ventures, decision-makers in innovation, innovation financing, venture companies, universities and governments. The market for the proposed product or service is often immature and the purpose of conducting a market verification is typically to answer the following questions:

• Is there a market for the innovation? What is the potential? How will it develop over time? (market analysis)
• Which are the target groups? What are their wants and wishes? (target group analysis)
• Who, if any, are the competitors? (competitor analysis)
• What would a viable income/business model look like? (business model)
• How do we package the product/service to fit the market? (packaging)
• What is the main message to the market? (communication)

A report is produced and delivered that cover these, and other relevant areas.

After a market verification is conducted, where the result shows promise for the innovation, a second stage may be added, where (among other steps) material and/or a demo is produced and tested.

WHITE PAPERS

We produce bespoke white papers, mainly for the tech and ICT industries. A white paper may be produced to communicate and promote a company as thought leader within a specific area.

To know more about our reports and papers, please contact us!